Otters looking at mobile phone
  1. Attractions Management
  2. Attraction App
  3. Education
  4. Digital Trail
  5. Wildlife Reserve partners with WWT to launch visitor app has secured a contract with the Wildfowl &Wetlands Trust (WWT), who have launched a new mobile app at their Washington, Tyne & Wear site, aimed at enhancing their visitor experience.

The Trust is responsible for creating and maintaining thousands of hectares of wetland habitat at their
nature reserves across the UK to support and protect endangered species. WWT sites welcome over 1 million visitors annually, and the Washington site has just unveiled a new experience platform to improve communication, navigation, wetlands conservation education and accessibility at their 105-acre site.

WWT is the UK's leading wetland conservation charity operating ten wetland sites across Scotland, England, and Wales. The charity is renowned not just for promoting wetland conservation but also highlighting the vast array of wildlife that can be found across our native wetland areas.

Given the Trust’s reputation for promoting conservation education, the team at the WWT Washington turned to the attraction experience specialists at to explore how mobile technology could play a wider part in their communication strategy whilst also introducing a host of interactive features in a new mobile app to enhance the wetlands visitor experience.

The solution pairs the SaaS platform's highly customisable mobile app with its powerful attraction management software to deliver WWT Washington both the tools and data insights it needs to enhance the visitor experience and deepen engagement with them in real-time.

They plan to use the app as a focal point for visitors, to provide even more rich content and media on their animal collections and wild reserve, whilst understanding more about activity across their site. Visitors will benefit from the impact of improved navigation, finding their way around the reserve and other points of interest using's innovative wayfinding solution. The team have also introduced their market leading in-app trails feature, to facilitate interactive nature trails around the Washington site, opening it up for even more exploration.

The WWT Washington team also plan to use the app to keep wetland visitors up to date with details of their latest campaigns, conservation activity and event programmes. Meanwhile, visitor services teams make use of valuable data insights to refine marketing campaigns and drive the conservation agenda through targeted and personalised in-app messaging.

"We're really excited to have launched our new WWT Washington interactive app which offers visitors and the wider community a peek into our wetlands before a visit, and an enhanced experience while here."; said Deborah Nolan, Marketing and Communications Manager at WWT Washington Wetland Centre. "We've been so impressed with who have supported us in getting the app set up
and ready to launch. Their technical expertise has been invaluable and, as a local organisation, we've benefitted from their knowledge and experience first hand."

"We're delighted to be supporting WWT’s mission to promote and protect our wetland areas and it’s particularly rewarding for us to be working with the team at our local Wetlands Trust Reserve in the Northeast"; said Bryan Hoare CEO of "The WWT are renowned for their work and we're proud to be playing a small part in helping to highlight this using our technology, whilst giving the team the capability to capture valuable visitor insights to help improve operations and drive engagement.”

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