Raising
awareness

in zoos

Raising
awareness

in zoos

Raising awareness
about conservation.

For zoos and safari parks, there is a balance that conservation organisations have to consider. Striking that balance, between educating and inspiring our passion for the natural world, whilst delivering the right level of entertainment and engagement expected at a visitor attraction, can be challenging. The passion of attraction wildlife teams across the world ensures that animal welfare is always the primary focus when creating environments for audiences to experience nature - the challenge however, is how to ensure that guests are inspired and engaged along the way to join the conservation journey.

 

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Awareness functionality.

Track

Getting to know your audience's behaviour helps to personalise their experience and your awareness messaging. Use the platforms data insights and behavioural tracking to monitor and measure engagement.

Segment

Use the platform's analytics to segment your audience data. Use the intelligence to create more engaged relationships through personalised messaging and notifications to raise awareness snd promote conservation.

Target

Develop a more personalised relationship with your audience both on and off site. Match interests to exhibits and collections to target the right messages to the right audience. Drive loyalty through engagement.

Notify

Stay in touch with your audience with updates and notifications based on interests and behaviour. Use engagement data to customise your marketing communications to drive membership and fundraising.

Inform

Use messaging functionality and live keeper notes to reach your on-site audience with vital information at the right time during a talk or demonstration to gain maximum response and feedback.

Create

Create bespoke campaigns derived from platform data insights that deliver higher percentage returns and conversions. Encourage donations and annual memberships from existing visitors to drive engagement.

What else we do for zoos and safari parks.

Audience engagement

transformed

Audience engagement

transformed

Audience engagement

simplified

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