Dudley Zoo and Castle Launches New Guest Experience App and Intelligence Platform
with n-gage.io

A new partnership will enhance visitor experiences, provide deeper operational
insights and support future revenue growth across one of the UK's most iconic
zoological attractions.

Dudley Zoo and Castle has launched a new digital guest experience app and
intelligence platform in partnership with n-gage.io, marking a significant step forward
in how the historic visitor attraction engages with guests, gathers operational insights
and supports long-term growth.

Set within the grounds of an 11th-century castle and home to approximately 150
species, Dudley Zoo and Castle welcomes more than 300,000 visitors each year and
plays an important role in conservation, education and heritage engagement.

The new mobile app and operator platform have been designed to help visitors get
more from their day while providing the zoo's management team with valuable data
and intelligence to better understand visitor behaviour, optimise operations and
create new opportunities for engagement and revenue generation.

The app will provide guests with an enhanced digital companion before, during and
after their visit, including interactive maps, animal information, event schedules,
wayfinding, personalised content and real-time communications. The platform also
enables Dudley Zoo and Castle to better understand visitor journeys, dwell times,
engagement levels and movement patterns across the site.

These insights will support more informed operational decision-making, helping the
team continually improve the visitor experience while identifying opportunities to
increase participation in events, memberships, donations, retail and food and
beverage spend.

Isobel Blackwell, Dudley Zoo and Castle Operations Manager, said:
“Dudley Zoo and Castle has a proud history of connecting people with wildlife,
conservation and heritage. As visitor expectations continue to evolve, it is important
that we embrace technologies that enhance the guest experience while providing our
team with meaningful insights to support future planning and development. The n-
gage.io platform gives us the opportunity to better understand how visitors engage
with our site, attractions and experiences, helping us make informed decisions that
benefit both our guests and the long-term sustainability of the zoo.”

The partnership forms part of Dudley Zoo and Castle's ongoing commitment to
delivering engaging visitor experiences while supporting its conservation and
educational objectives. The platform's intelligence capabilities will allow the
organisation to build a more detailed picture of visitor behaviour and preferences,
helping to shape future experiences and operational strategies.

Bryan Hoare, Founder and CEO of n-gage.io, commented:
"Dudley Zoo and Castle is one of the UK's most unique visitor attractions, combining
conservation, education, heritage and visitor engagement within an extraordinary
setting. We are delighted to be working with the team to help unlock the power of
visitor intelligence. Today's visitors expect more personalised, connected and
engaging experiences. By combining a powerful guest app with real-time operational
insights, Dudley Zoo and Castle will be able to better understand visitor behaviour,
enhance experiences, improve operational efficiency and identify new opportunities
to grow revenues and visitor loyalty. We believe the future of attractions lies in data-
driven decision making, and we're excited to support Dudley Zoo and Castle on that
journey."

The implementation further strengthens n-gage.io's growing presence across the zoo
and wildlife attraction sector, where its platform is already helping organisations
enhance guest experiences, gain actionable insights and drive sustainable revenue
growth.

About Dudley Zoo and Castle
Dudley Zoo and Castle is a leading UK zoological attraction located within the
grounds of the historic Dudley Castle in the West Midlands. The charity cares for
approximately 150 species and welcomes over 300,000 visitors annually. Its mission
is to inspire and connect people with wildlife, conservation, history and heritage.

About n-gage.io
n-gage.io is a visitor engagement and operational intelligence platform designed for
attractions, zoos, wildlife parks, heritage sites, destinations and tourism
organisations. Combining a powerful guest mobile app with real-time data
intelligence, n-gage.io helps organisations enhance visitor experiences, gain
valuable operational insights and drive sustainable revenue growth.